Winter Essential
- 1 hour of private coaching per month
- 1 online swing review per month
- Assessment within your first lesson
Winter 2026 · Limited coaching places
Six-month in-person coaching with James Willis at Calderfields Golf Range, Aldridge.
Next season starts now.
Use this winter to fix the problems costing you shots, build a swing you trust and develop greater consistency, so you can start next season confident of playing your best, instead of trying to get back to where you were.
Enrolment closes 30 November 2026. Your six months begin when you join.
Confidence built through preparation
Build a game you can trust when it counts.
Imagine starting next season with confidence in your swing and trust in your skills—ready to play the shots you want, when you need them.
That’s what we’ll work towards this winter.
We’ll develop your technique, build your skills and practise applying them to different shots, situations and pressures. You’ll learn to choose the shot, commit to it and execute it on the course.
Jack · In-person coaching
12 to 4 in one season. Junior club champion and county team player.
You’re putting the practice in. But the same bad shots keep coming back.
I know how frustrating it is to work hard, feel confused and struggle to trust your swing when it matters.
Together, we’ll identify what’s holding you back, prioritise what will make the biggest difference and give your practice a clear plan—with feedback to keep you on track.
Your coaching process
A clear process, built around your game.
Assess
Understand your goals, your game and the shots you struggle with. Establish where you are now and where you want to get to.
Diagnose
Find what’s causing those problems and identify what’s holding your progress back.
Adjust
Choose one or two priorities. Understand what we’re changing, why it matters and how to check it.
Train
Build those changes through purposeful practice, games and challenges, with regular feedback to keep you on track.
Perform
Learn to transfer your new technique and skills to the course, so you can play with greater confidence, a clearer understanding of your game and more consistency when it counts.
We’ll review your progress throughout the programme and revisit these steps as your game develops.
From practice to performance
The shot matters most when you only have one attempt.
We’ll build your technique and skills, then practise applying them to different targets, clubs, lies and decisions. Games and challenges help you prepare to choose a shot, commit and execute when the result matters.
Build it
Learn the movement or shot in a task you can manage.
Adapt it
Change the target, club, distance or lie as the skill develops.
Use it
Practise shot selection, commitment and routines, then review what holds up on the course.
Jack’s season · In-person coaching
What happens when hard work has a clear direction.
12 → 4
An eight-shot handicap reduction in one season.
- Won the junior club championship
- Started playing for the county team
- Won his men’s club foursomes
Consistent practice. A plan he followed. Coaching every two weeks.
Jack played and practised consistently, worked to his plan and stayed on top of his technique and skills. His effort had a clear direction—and that helped him put together a standout season.
With a lesson every two weeks, we could keep developing his game and checking his progress. If he got off track, we caught it quickly and helped him regain direction, rather than leaving him to spend months guessing or practising the wrong thing.
He started the season at 12 and finished at 4, with competition wins and county-team golf along the way. He is now working towards scratch next season.
The hard work was Jack’s. A clear plan and regular feedback helped him put that work into the areas that mattered—and take his progress onto the course.
More stories from golfers I’ve coached
16 → Single Figures
“James got me to single figures from a 16 handicap. In only 6 lessons my handicap dropped and I achieved my lifelong goal of single figures. Next stop scratch!”
David Harris
Complete Transformation
“James transformed my game. I spent months trying to learn through YouTube and friends and lacked the confidence to play a full round. James has completely transformed my game and my friends say I look like a real golfer now.”
Saif Shah
−6 Handicap in 4 Months
“My handicap dropped 6 shots in 4 months. James has completely transformed all aspects of my game. I now feel confident in my setup and ball striking. His style of coaching is very easy to understand and he maintains a genuine interest in my progress.”
Martin Humphries
Results from golfers coached by James across his coaching services. Individual results vary.
Your coaching, connected between lessons
Leave with a plan. Know what comes next.
We use your private sessions to assess, explain and work on your priorities together. You take a personal plan into practice, then use your online video reviews and messaging support to check progress and resolve questions between lessons.
An example of purposeful practice
One priority. A task. A way to check it.
- 01
Your priority
For example: build more reliable iron contact.
- 02
Your task
Hit 10 shots using the drill chosen in your coaching. Record a short video and note the contact.
- 03
Your check
Compare the movement and strike with the target we agreed. Repeat or progress the task as directed.
- 04
Your takeaway
Record what improved, the feeling to remember and what to work on next time.
This is an illustrative practice structure. Your tasks, targets and progression are personalised.
Keep the work together in Performance Hub.
Your plan and feedback
Return to your coaching priorities, practice tasks and saved reviews.
Your progress
Log rounds, record practice and look for patterns in your performance.
Your learning
Use courses, resources and training games to understand and develop your skills.
Your questions
Use messaging when you need clarification rather than guessing at the next step.
Essential includes 1 online review per month, Performance 2 and Elite 4. All options include Hub access, your personal plan and messaging support.
A note from James: why I coach this way
I know what it feels like to work hard and remain stuck. I hit as many as 600 balls a day, became more confused and came close to quitting. Better coaching helped me find a way forwards.
That experience shaped how I coach. I want you to understand your own game, have manageable priorities and receive feedback that helps you make your practice count.
Choose your level of support
One winter. Three levels of coaching.
Choose your private coaching time and online review frequency.
Every programme includes six months of Performance Hub
Your personal practice plans, round logging and stats, content library, training games and saved coaching feedback, all in one place.
Plus messaging support and plan updates to keep your practice moving in the right direction.
Pay in full and receive a complimentary 2-hour Short Game or Bunkers masterclass.
Winter Performance
- 2 hours of private coaching per month
- 2 online swing reviews per month
- Additional 2-hour initial assessment
Winter Elite
- 4 hours of private coaching per month
- 4 online swing reviews per month
- Additional 2-hour initial assessment
Six months from purchase. Instalments are a fixed commitment of six monthly payments. No automatic renewal.
Online swing reviews returned within 72 hours. Unused reviews expire at the end of each programme month and do not roll over.
After purchase, sign in or create your Performance Hub account and complete your self-assessment quiz. Then book your initial coaching session.
See the programme value breakdown
The pay-in-full comparison uses the standard £75/hour new-client rate for private coaching, £47 per one-off online swing review and £60 for the masterclass bonus. Elite’s four monthly online reviews are compared with the £99/month online coaching option (£594 over six months). Six months of Performance Hub is included at a comparison value of £120, based on its planned standalone price of £20 per month as the Hub is introduced. Personal plans, tracking and ongoing support are also included. Paying in full gives you the lowest total price and the two-hour masterclass bonus.
Winter Essential
- 6 private coaching hours at £75/hour
- £450
- 6 online swing reviews
- £282
- 6 months of Performance Hub (planned £20/month)
- £120
- Pay-in-full masterclass
- £60
Comparison value: £912
Pay-in-full price: £449
£463 less than the comparison value
- 6 × 60-minute private coaching sessions
- First session combines assessment, diagnosis and coaching
- 1 personal online swing review every month (6 total)
- Full Performance Hub access for the programme
- Personal development plan and ongoing priorities
- Round logging and performance metrics
- Training games, courses and practice education
- Messaging support between sessions
- Plan updates as your game changes
Winter Performance
- 14 private coaching hours at £75/hour
- £1,050
- 12 online swing reviews
- £564
- 6 months of Performance Hub (planned £20/month)
- £120
- Pay-in-full masterclass
- £60
Comparison value: £1,794
Pay-in-full price: £849
£945 less than the comparison value
- 2-hour initial assessment and winter development plan
- 12 × 60-minute private coaching sessions
- 2 personal online swing reviews every month (12 total)
- Full Performance Hub access for the programme
- Personal development plan and ongoing priorities
- Round logging and full performance metrics
- Training games, courses and practice education
- Messaging support between sessions
- Plan updates as your game changes
Winter Elite
- 26 private coaching hours at £75/hour
- £1,950
- 6 months of online coaching (4 reviews/month)
- £594
- 6 months of Performance Hub (planned £20/month)
- £120
- Pay-in-full masterclass
- £60
Comparison value: £2,724
Pay-in-full price: £1,699
£1,025 less than the comparison value
- 2-hour initial assessment and winter development plan
- 24 × 60-minute private coaching sessions
- 4 personal online swing reviews every month (24 total)
- Full Performance Hub access for the programme
- Personal development plan and priority updates
- Round logging and full performance metrics
- Training games, courses and practice education
- Priority messaging support between sessions
- Plan updates as your game changes
Is this right for you?
Serious about improving. Whatever your handicap.
You do not need a perfect swing or hours of free time every day. This is for golfers who care about their game and want to give their practice a clear direction.
- You can make time for regular, focused practice.
- You are willing to share feedback and ask when something is unclear.
- You want to understand your game and work through a plan over six months.
We’ll work together on the technique, skills and decisions that can move your golf forwards.
Questions
Before you decide.
Next season starts now.
Give this winter a clear direction. Choose your level of coaching and take the first step towards a game you can trust when it counts.
Enrolment closes 30 November 2026, or earlier if in-person coaching capacity is filled. Places are limited by the personal coaching time each golfer receives.